The Importance Of Creating A Digital Presence For Your Business

Blurring the lines between traditional and digital medium

As the world is moving towards the Information Age, also known as the era Computer Age or the Digital Age whereby every piece of information is easily accessible online. The existence of information technology has paved the way for the digital economy to rise, replacing traditional media and commerce systems.

The rapid digitalization of e-businesses which consist of, e-commerce, digital marketing and social media marketing which will be integrated into their marketing mix whereas it creates a ‘digital market’ a presence for companies to conduct business exchange, advertising, commerce, promotions and so on.

Digital era have also revolutionized the way how marketing communications operate as well, the adoption of digital technology of the internet is utilized as a medium whereby agencies use to reach, engage, and interact with customers. Following the digitization race of industries which are investing heavily on digital services to tailor to the rising digital economy, such as online transaction, E-commerce, E-support.

digital transformation for business
Digital Transformation Playbook - Courtesy of Meltmedia
Moreover, digitized economy has transformed the way companies conduct their businesses, practically revamping on their B2B (Business to Business), C2C (Customers to Customers) and B2C (Business to Customers) marketplace by making information easily accessible, which contributes to the emergence of online retailers as well.

Corporate companies emphasized on how important it is for the digitalization of their businesses, with the increased internet users on digital devices such as laptops, mobile phones on the rise has contributed to the ‘digital boom’ which also paved the way for globalization to take place as consumers will be connected to each other from all over the world.

Digital information technology is rapidly expanding to all parts of the world as the world slowly shifts and it is a matter of time before traditional markets will be deemed obsolete.

The digital business model strategy

The digital business model strategy refers to merging digital technology of any means to improve businesses, be it making the process more streamlined and efficient as possible. Today the merging of technology made it possible to explore new business opportunities and provide services that were previously not possible.

The existence of digital technology has already begun integrating into a company’s business model strategy. As information technology constantly becomes more advanced as new technology will soon be integrated into a part of our daily lives.
Thus having said, having a digital strategy is essential for businesses to join the rising ranks of the digital market where the merger of digital technology can formulate new ideas and business models.
Mega tech giants such as Microsoft, Google and Apple has implemented new business models into their integrated business models respectively.

Digital innovation and why it matters

Digital innovation refers to utilizing digital technology to further improve the quality of services, products and online delivery. Through marketing segmentation, it is also important to understand user’s needs and working with agencies to find new creative solutions as well.

Digital innovation has made it possible for retailers and consumers to engage in online businesses as it takes advantage of ‘Fourth Industrial Revolution’.

Industrists preferred going digital over traditional due to the fact that the cost of operation is lower due to having no intermediaries middlemen, low cost of advertising and higher global coverage.
Furthermore, the digital medium provides instant communication between consumers and brands. Through digitalization, companies are able to operate round-the-clock.
Digital Presence For Your Business

Characteristics of Digital Innovation provides an overview of the characteristics of digital innovation and the following sections provide further explanations. The outcomes of digital innovation are characterized by convergence and generativity.

Examples of Digital Innovation

One of the few companies to take advantage of this digital innovation are Uber (or Grab), fully utilizing all digital means of medium.

They came into the market scene creating convenience for some users hoping to find ease of transportation.

However, causing many others to stop using taxis, creating backlash and thus local taxis start merging with Grab to share their services all together.

Not only the transportation industry is affected, mobile services application focused industries began venturing into E-Wallets, RFID, groceries, food deliveries, and online shopping. According to Forbes, “we are now at the cusp of a similar revolutionary transition in the trucking industry with Uber for truck-type apps entering the market. But this time the competition will be high and the solutions a lot more fragmented.”

Every advancement in technology made causes technological disruption which in business theory refers to displacing the current innovation of doing business and eventually creating a completely new one in its place.

Old school corporations such as Kodak, Nokia, GM (General Motors) had failed to realize the importance of digitization and failed to adapt to change and customer’ wants.

Technological disruption encourages innovation and competition in the market, if business owners to embrace the digitized world, they could well be surpassed by younger tech start ups. Change is inevitable, innovation is no different.

Daniel Tham
Daniel Tham
Aspiring writer Daniel Tham who majored in journalism communication who also has a strong passion for all things digital. Has an adventurous soul and loves trying new things. Some say when he’s not writing, he’s out seeking for his next opportunity.


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