Starfish Branding and Creative Agency

Starfish is a Branding and Creative Agency that builds brands with the soul to move people and the coherence to govern AI. Independent since 2002, headquartered in New York City with offices in France and Florida. A brand is now read by people and by machines, and it has to carry the same meaning through human and AI interpretation. AI systems describe a company to its buyers before any human conversation happens, so a brand that reads as interchangeable gets averaged down into its category. Declared brands survive. Implied ones...